BBEX occupies floor 14 of a Bauhaus-era office block on Bahnhofstrasse, Zürich. The front half is a regulated advisory desk. The back half — behind a soundproof glass wall — is the interactive division. Same P&L statement, different realization timeline.
We do not greenlight titles. We open positions. Each game has a notional size, a stop level, and a settlement horizon. If a title underperforms its drawdown limit for two consecutive quarters, it gets liquidated — assets folded into the next opening. No sentiment. No franchises.
The desk marks the interactive book to market every Friday at 17:00 CET. Creatives get the same risk report as the rates traders. Some found it brutal. The ones who stayed now think in basis points. The others went to work for publishers.
14Seats on Desk
€18MInteractive AUM
2008Desk Since